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There’s not a social component to these apps, he adds.
The comparison he makes is that Picasa and Flickr were great ways to share photos with people before Instagram, but when Instagram launched it added a new social element to how people viewed each others photos. Even though the company has a renewed direction, there are still struggles, or “growing pains,” as reported by tech news site Recode this week.
“Live video is great as a feature on top of an existing social network, not as its own medium.” Rubin and his team still wanted to focus on live mobile video, but in a more private, yet social experience.
“We didn’t want to be a theatre, we wanted to be a house party,” said Rubin.
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