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Parker was still able to succeed in this area with the popular and ubitquitous low-end Parker Jotter ballpoint, and many generic ballpoints use Parker-style refils.
Realizing that the fountain pen market was shrinking but still wanting to preserve an image of luxury and exclusitivity, Parker shifted its pen designs and marketing towards the luxury market with the famous Parker 75 in solid sterling silver.
In addition, the barrel itself was made with colorful celluloid with transparent lines that allowed the writer to see the ink level in the barrel.
To add to the luxury, the new redesigned clips featured the feathered arrow that Parker still uses today, as well as an enameled "Blue Diamond" that signified the lifetime warranty.
Parker's current line includes designs that were inspired by their glory days.